No frills, no gimmicks, no compromise, just great products.
Dualit was born out of one man's passion for invention, well-engineered products and hard graft.
Max Gort-Barten was a German-born entrepreneur who found himself in England - and therefore signed up to the British army - just as the second World War broke out. When the war was over he bought a small factory in Camberwell in the absolute certainty that he would utilise his engineering skills and creativity to manufacture products. He had several early ideas, including the Dual-Light electric fire from which Dualit took its name, but it was a patented toaster that caught people's attention.
Today Dualit produces a range of kitchen and home appliances which remain firmly rooted in the values Max set out for the company in 1945. It is run by Max's son, Leslie and is one of a handful of successful, independently-owned British manufacturers. Reliable, well-engineered products remain at the heart of the company and there is an instantly recognisable - and now nostalgically retro - Dualit aesthetic which can be traced back to Max's first toaster designs in the 1950s.
One constant - an ability to embrace change - has seen the company revolutionise its manufacturing capability without compromising on quality and reliability. The innovative, entrepreneurial spirit that was so much a part of Max, is echoed in Leslie and now his son Alex who sit firmly in the product development driving seat.